Ladies and gentleman, the Magasins généraux is officially open !
Cillit Bang (almost) makes cleaning exciting !
The cleaning product brand Cillit Bang is launching its first global campaign,“The Mechanic”, created by BETC Paris. Flashdance fans will enjoy the film that introduces a new genre: « Cleantertainment »
If cleaning product campaigns in general tend to look the same, this one will hopefully sweep you off your feet.. In the film, launched on the web and TV, we meet a mechanic who discovers how efficient Cillit Bang’s products are while putting on quite a show.
The ad was directed by Michael Gracey and produced through Partizan. Daniel Cloud Campos is the hero of the film, especially known for being a front dancer on Madonna’s tours.
The intense choreography is set to a BETC Pop edit of the classic Flashdance tune “She’s a Maniac”.
Le Slip Français
The Slip Français is a REVOLUTION!
A little French revolution: In a time of financial crisis when many typical French brands move their manufacturing abroad to profit from cheap labour and material, one young start up brand stand out – Le Slip Français.
The Slip Français’ products are entirely designed and manufactured in France, with a product range based around the iconic “slip” – high quality underpants for men and women.
After 20 years as a music channel, MCM decided in 2011 to change it’s program grid to please a geekier audience: manga, wrestling, sexy, horror and extreme sports.
To promote it, BETC Paris came up with an idea centred on the channel’s core ‘geek’ audience and one of the pillars of their culture: the pizza. MCM Pizza is the first series of pizzas inspired by TV programmes.
To roll out the idea, the channel teamed up with Speed Rabbit Pizza, the no. 1 pizza delivery company in France.
November 25th is International Day for the Elimination of Violence against Women. Every year, 122 women die as a cause of domestic violence in France.
The French women’s rights organisation Ni Putes Ni Soumises (NPNS) wanted to raise French people’s awareness about the issue.
BETC Paris is a long-time partner and supporter of the NPNS-organisation.
The Ibis Sleep Art Project featured a robot and 80 sensors that interpreted Ibis customers’ sleep on canvas in real time.
The unprecedented digital operation ran for a three-month period in four European capitals – Paris, Berlin, London and Warsaw.
I kill a friend 2
What we love in a thriller picture is not the crime itself, but the way it is solved.
With “I kill a friend”, step into the investigator’s shoes… and try to find out who commissioned your death.
Because you’ve always wanted to know what would happen if a crime channel showed a sports competition!
For the reintroduction of man into nature
By clustering together in crowded cities, we started to forget where we are from. We forgot the wilderness and the unpredictability of nature, which became more and more unfamiliar and hostile to us. It’s time to reconnect with it.
Aigle supports the reintroduction of Man into Nature.
Making the Sky the best place on Earth
What was originally a simple advertising claim finally set the course for the whole company.
With Air France, the journey itself matters as much as the destination.
How to show that a TV channel is actually “more than TV”? How to prove that the movies it broadcasts can’t be ignored? How to prove that it is the best at telling stories to people?
That’s the challenge we have faced the last 15 years, working for Canal+.
Walls are dancing
Let’s face it it: walls are boring. But if you put Dulux colors in the hands of street artist MWM and add a soundtrack by Monsieur Monsieur… it will make them dance
Stop child abuse
This basic insight works both for the cheap Bangladeshi socks you buy at the supermarket and for Child Pornography: No Demand, No Supply
Who would expect a bunch of jiving toddlers to get over a 170 million views on youtube and skate their way into the Guinness book of World Records?
Un peu d'air sur terre
“Un peu d’air sur terre” resituates the historical know-how of Lacoste into the contemporary: a luxury in a stressful and polluted world, but also an elegance that is light, flowing and casual.
Better to read one than meet one
He is always stressed and in a hurry. He is a selfish snob. He is tired, annoyed, rude and a loudmouth. Meet the Parisian (the guy, not the newspaper).
Come as you are
Think of a place where you are always welcome, regardless of your mood or look? The place where you can actually come as you are?
It’s amazing what a Big Mac can do.
Petit Bateau is the ultimate clothes brand for children. Not only though: Petit Bateau is for everyone, but speaks to the kid inside you.
How old are you? … in months.
Motion and Emotion
In the midst of the automotive market crisis, Peugeot redefines the « pleasure of driving » and the claim for creativity.
Because creativity derives from the perfect mix between technology and usability, intuition and hard work, motion and emotion.
Open your heart to science fiction
Watching SyFy, the Science Fiction Channel, you will quickly get used to Captain Kirk’s weird ears and E.T.’s ugly fingers.
Open your heart to science fiction. So that such horrible things like “District 9” never exists.
Every Minute Counts
Did you know that? The minute you took to read this text, 6 people died from AIDS.
How do you make people realize that every minute counts?