‘Presents’, a showcase of the best work submitted to the SourceEcreative archive, is making its next stop in Paris and we have decided to host the screening in our Passage du Désir exhibition space. Hosted by SourceEcreative’s Worldwide Editor Jamie Madge, the screenings are designed to inspire your creativity and entertain your socks off. Our President and Chief Creative Officer Stéphane Xiberras will also be making an appearance to talk about ‘The Journey To The Bear’ and some of the things he’s learned on the road to the most awarded ad of all time!
DATE – Thursday 18th April
TIME – Doors at 6:30, films start at 7.
LOCATION – BETC Paris, 85 Rue du Faubourg Saint-Martin, 75010
We’ve started a new project with the agency’s Instagram account to give people an even better look at BETC Life. Every Monday a new person at BETC takes over our Instagram account @betcparis and they get to post whatever they feel like. First up is David Aronson, a Swedish creative at the agency. It’s BETC Life from the inside so come and take a look!
For the 13th time since the beginning of the CB News Golden Hits, BETC has been selected as agency of the year. To celebrate we made a poster about our secret recipe for success, which you can find out more about by flashing the QR code or clicking here.
In 2012, BETC won the Cannes Lions Film Craft Grand Prix for ‘The Bear‘. Our President and Chief Creative Officer, Stéphane Xiberras, shares some advice on how to win a Lion in the Film Craft category.
The annual Gunn Report ranks the world’s most creative ad agencies and is an absolute reference in the world of advertising. We are delighted that the 2012 edition, released today, ranks BETC’s ad “The Bear” for Canal+ as not only the world’s most awarded ad in 2012 but also the most awarded TV ad ever in the Gunn Report. BETC was the 8th most awarded agency in 2012 and 1 of only 9 agencies in the world (and the only French one) to have made the top 50 table for 10 years in a row.
Our Chairman & Global Creative Director, Rémi Babinet, gave a presentation at Midem yesterday. He talked about risk taking and the challenges shared by the advertising and the music industry. Check out the video of the presentation above.
The new issue of Lost in the Data, BETC planning’s mindmap mag, has just come out. The street is the last public space, the place where the digital meets the real. After the Lolcats encyclopedia, the latest issue of the mag will help you to boost your street cred. Test your knowledge of street culture with Lost in the Data.