06 03 14
BETC at SXSW
We will be back again at South by Southwest (SXSW) in Austin this year with the BETC Startup Lab, the first official French presence at the festival. With the Startup Lab, we are going to be contributing throughout the festival with a series of Speed Branding Sessions and a talk on the importance of the brand in the genesis of a startup.
BETC has also developed the entire branding identity of the event, #FrenchtechSXSW, as well as digital and social media initiatives with a digital ecosystem for two spaces at the festival: The French Tech Pavilion and the French Tech Club. Based on the tagline “A Taste of French Tech”, BETC is creating a series of teaser films (you can see the first one below). You can also follow the French tech invasion on twitter with the #tweetcellar hashtag, so you can improve your tweets just like a fine wine.
20 02 14
A great start for Graffiti General
Only two months after its launch, the Graffiti General website has already had over 80,000 visitors who have experienced the real-time interactive 3D tour of the 20,000 m2 Magasins Généraux building in Pantin, on the outskirts of Paris. Visitors from all over the world have explored the site’s different technological opportunities, inventing new uses every day: over 50,000 digital graffitis, signatures, artworks, requests for internships and expressions of appreciation have been left on the site and we have included a few examples in this post. The site has also been receiving awards including the coveted Google Chrome Experiment label that identifies and tests the latest open-source technologies such as HTML5, WebGL and Canvas. Graffiti General is an ongoing adventure that will continue to evolve in the coming months so watch this space graffitigeneral.com!
05 02 14
BETC Sao Paulo
Erh Ray, Rémi Babinet and Gal Barradas
Rémi Babinet, Founder and Creative Director of BETC, has just announced the launch of BETC Sao Paulo in Brazil with the appointments of Erh Ray and Gal Barradas as co-CEOs of the new agency. Erh Ray is one of Brazil’s most awarded creative directors and a proven agency leader and Gal Barradas is one of Brazil’s leading media personalities with exceptional agency management and digital credentials. Our ambition for BETC Sao Paulo is to build a ‘local powerhouse’ agency that is powerful both locally and globally.
16 01 14
The Very BETC of 2014
These days, everyone claims to know the best fishmonger or the best clothing store in the neighborhood, in Paris, in France, or in the world. So we thought we would get everyone on the same page by making the best guide. 113 of our people have written 113 articles featuring the best in 113 categories. For 2014 BETC wishes you all the best.
14 01 14
BETC Christmas Party
To fight off the January blues, here’s a little Gatsby-themed Christmas spirit from the BETC Christmas Party.
17 12 13
Graffiti Général has arrived
An iconic edifice of industrial Paris, the Magasins Généraux is a 20,000 m2 derelict building on the Ourcq Canal just north east of the city. Abandoned in 2004, it since became a playground for graffiti artists from around the world. Now it is about to undergo a fresh transformation as from 2016 it will accommodate the headquarters of BETC. Because of the building’s history, architecture and its unique second spray-painted skin, it would have been unthinkable to begin renovating the site before preserving as much of this heritage as possible and sharing it with the public.
As we are set to begin reconstruction, we are launching an innovative, daring and perhaps slightly crazy project: Graffiti Général. Conceived by BETC Digital, Graffiti Général offers a real-time 3D tour of the building and its many artistic works, the largest surface area ever modelled by WebGL, a unique technology that allows the creation of 3D experiences in real time via a simple web browser. Virtual visitors can also discover around forty graffs in detail, with insights into their creation in the words of the artists. In addition, to reflect the constantly changing nature of street art, the project allows anyone to add their own graffiti to the building online so that the living history of the building can continue to evolve. Explore the Magasins Généraux and add your mark to this temple of graffiti at graffitigeneral.com
10 12 13
The countdown begins: 7 days to go #graffitigeneral
09 12 13
Eurobest 2013 Awards
The Eurobest Awards took place in Lisbon on Friday 6 December, and we took home 1 Gold, 1 Silver and 4 Bronzes for the evian Baby&Me campaign! Our CCO and President, Stéphane Xiberras presided the Outdoor and Radio Jury and Ivan Beczkowski, the President of BETC Digital was a member of the interactive and mobile jury. Check out the full list of winners here: www.eurobest.com/winners/2013/.
04 12 13
The BETC Startup Lab has become a partner of the Hello Tomorrow Challenge and created the brand, signature and storytelling of the competition. The Challenge is an ambitious, non-profit project which integrates a startup competition and a mentorship programme to connect and empower young change-makers all over Europe in 5 tech tracks that will shape the future: Bio & Med Tech, Energy, Big Data, Hardware & Robotics, IT & Com. The Startup Lab will also be mentoring the 25 selected teams and Stéphane Xiberras, CCO of BETC Paris will be part of the jury for the competition in April next year. For more information on the Hello Tomorrow Challenge, visit www.hello-tomorrow.org
03 12 13
Grande Braderie de la Mode – Winter 2013
Once again BETC is hosting the Grande Braderie de la Mode fashion sale on the 6th, 7th (11h-20h) and 8th of December (11h-18h) at 85/87 rue du Faubourg Saint Martin in Paris. The Grande Braderie is an unmissable event which takes place twice a year, in June and December, with over 150 ready-to-wear and couture houses, designers, perfumers and publishers of art books offering new items from recent collections with discounts from 30% to 70% to raise funds for AIDES as part of its programs against HIV/AIDS and hepatitis.