29 06 15
Cannes Lions 2015
The 2015 Cannes Lions Festival has just come to an end and after a great week we are delighted to announce that we have come back with 7 Lions: 3 Gold, 1 Silver and 3 Bronze. Here is a full list of the awards we brought home:
Gold: The Canal+ campaign “The Interactive Form” in the Direct: Acquisitions, Use of Digital Marketing, and Customer Journey categories.
Silver: The Canal+ campaign “Unicorns” in the Film: Publications & Media category.
Bronze: The Canalsat campaign “The Battle” in the Film Craft: Sound Design category; the D&AD campaign “The Ad Filter” in the Cyber: Web Service/App category; and the Canal+ campaign “Being the Bear” in the Direct: Publications & Media category.
[Photo: Philippe Miran]
09 06 15
Bao Tu-Ngoc joins BETC
A graduate of Epitech Paris, Bao Tu-Ngoc began his career in 2003 as a Systems Programmer, then Lead Programmer R&D at Ovanet where he developed innovative “real-time” tools serving telecommunications operators.
In 2006, he joined Wengo as the Systems & Network Director to work on the launch of WengoPhone NG and NeufTalk. In 2012, Bao left the start-up ecosystem and joined Fred & Farid Paris where he managed the Digital Production Department, working on digital projects and activations of all the agency’s brands (Martini, Société Générale, Audi, Carambar, etc.).
Today Bao is joining BETC as the Head of Digital & Integrated Production. In charge of finding production solutions to all the agency’s innovative campaigns, he will work closely with BETC and BETC Digital’s creative teams.
09 04 15
A new generation at BETC
One year in advance of the move to Pantin, BETC is moving towards more digital innovation and new technology, entertainment, pop culture, and international development.
To further accelerate this transformation, the agency is proud to announce the appointment of a new generation of talent that is engaging with this major project: François Brogi, Tiphaine du Plessis, Nathalie Jacquier and Christophe Neyret have been appointed Executive Vice Presidents of BETC Paris. After working for major agencies, all four have been at BETC Paris for several years, working for major clients such as the Canal+ Group, Danone, FDJ or Air France.
16 01 15
20 years of BETC
For BETC’s 20th anniversary we decided to celebrate around the theme of the film premiere with all the glitz and glamour of a red carpet event and a film screening of the best behind-the-scenes moments of the agency’s life over the past twenty years. Here are some of the best moments of the night and proof that at BETC our people are most definitely not lacking in imagination.
17 11 14
The BETC rooftop in the 10th arrondissement of Paris was recently used for a dance performance by the choreographer Tarek Aitmeddour. Entitled “Résister” (Resist) the choreography is a cohesion between man and woman where individuality fits within the group. As Aitmeddour explains, “the use of a volatile style exacerbates the supreme desire for freedom and emancipation.” Check out a video of the performance shot by Thomas Douineau and Philippe Monpontet and edited by Lola Teyssedou.
30 10 14
Stefano de Luigi exhibition at BETC
For the Mois de la Photo 2014, BETC is hosting an exhibition in its Passage du Désir space by the Italian photographer Stefano de Luigi, a member of the agency VII. The exhibition, curated by Laura Serani, is a photographic journey in the footsteps of Ulysses.
From October 31 to Sunday, November 16, every day except Tuesday, from 13h to 20h. BETC / Passage du Désir – 85/87 rue du Faubourg Saint-Martin, 75010 Paris.
24 09 14
New Director of Integrated Creation
We are delighted to welcome Jasmine Loignon to BETC as the new Director of Integrated Creation since July 2014. Here is an overview of her background.
2003 : Creative Director at Moment.
2004–7 : Artistic Director and Freelance Designer in New York for Vice, Nylon and Jane Magazine.
2007 : Associate Creative Director at Sid Lee in Montreal, where she worked on the award-winning “House Party” campaign for adidas Originals.
2010 : Arrived at Mother London where she focused mainly on the “Move to the Beat” campaign for Coca-Cola Olympics.
2011–14 : Jasmine worked for Sid Lee in Amsterdam, where she won the international Absolut account. Her other accounts included Adidas Womens, Nivea and Red Bull.
02 09 14
Today’s best campaigns
Adweek have just done a feature on the agencies making today’s best campaigns around the world and BETC was chosen as one of their picks for our work on campaigns like Baby & Me for Evian. See the full list of agencies on the Adweek website.
11 07 14
Another new team at BETC
For the second time this wekk we are delighted to announce the arrvial of a new team at BETC: Chrystel Jung and Nathan Brunstein who met at LISAA in Strasbourg in 2007 and then studied together. At JWT, Chrystel worked on Reporters sans Frontières, Kit Kat, Nokia, Wilkinson, and Crunch for who she did the campaign : « Crunch sort Norman de sa chambre » which won Brand content awards (Grand Prix Stratégies, Silver Effie…). At Publicis, Nathan worked on BNP Paribas, Heineken, Orange, Renault, AXA and RATP. He also participated in the Best Yet awards in 2012 and won the PQR 66 prize. He then joined Chrystel at JWT in January 2013. Chrystel and Nathan will be working with Olivier Apers, Creative Director at BETC, to develop integrated campaigns and activations for the agency’s clients.
10 07 14
New senior team at BETC
We are delighted to be welcoming a new senior team at BETC: Stéphanie Thomasson and Marc Platet. Stéphanie Thomasson, Artistic Director, worked at TBWA on Playstation, GMF, McDonald’s, Nissan, Aides and Amnesty International for which she received 1 Gold Lion with the film “Signatures”. She then worked at Leo Burnett on Charal, Fiat, Jeep and the Mimi Foundation for which the integrated campaign “If only for a second” has just won 1 D&AD and 9 Lions in Cannes (1 Gold and 8 Silver). Marc Platet, Copywriter, worked at TBWA on BMW, Mini, Absolut Vodka and Martell then at McCann on Nespresso, INPES, Mastercard, Na! and Terre d’Asile. They will be working with Manoëlle Van Der Vaeren, Creative Director at BETC.