05 10 15
Sustainable development report 2015
With only a few weeks left before the COP21 conference on climate change, we are pleased to release our annual Sustainable Development Report for 2015. We continue to work towards more responsible advertising by becoming the first agency to achieve EcoVadis’s “Gold standard” and to reach the “advanced level” of the UN Global Compact. These distinctions are explained by the voluntarism of BETC: we have benefited from the equality label since 2005 and have implemented a comprehensive approach to sustainable development since 2008. Our approach to sustainability relates to our internal practices as well as to our audio-visual productions and our work with brands.
Internally, through a number of different actions that are detailed in our annual report, CO2 emissions fell by 15% in 7 years and at the same time, the number of jobs increased by 11%. Our forthcoming move to the Magasins généraux in Pantin is a unique opportunity to further reduce our environmental impacts and improve our social, societal, economic and cultural impacts.
For more information about our actions and our actions, download our 2015 Sustainable Development Report (in French) and follow our sustainability Twitter account @SUSTAINABLEBETC.
05 10 15
Alasdhair Macgregor Hastie joins BETC
We are delighted to welcome Alasdhair Macgregor Hastie to BETC as Director of International Creation. After studying history in London, this Italian-Scot moved to Italy, starting in Milan at Ogilvy & Mather and Bozell, then moving to McCann-Erickson (Italy, Brussels and Detroit), with a stint at Delvico Bates Spain, and then remaining at Publicis for 7 years, under the lead of Dave Droga. He then went TBWA in Paris in 2013 and became Chief Creative Officer at Being. His client experience includes Fiat, Chrysler, Seat, General Motors, Nissan, P&G, Bayer, Pfizer, Nestle, Uniilever, and Coca-Cola among others.
25 09 15
BETC and Polydor create POP Records
BETC POP, our team dedicated to pop culture, has teamed up with Universal Music‘s legendary label, Polydor, to create POP Records, the first record label by an advertising agency. We have a longstanding commitment with record labels in contributing to the emergence of new artists through cutting edge advertising: Disclosure for Lacoste, Thomas Azier for Yves Saint Laurent Beauté, Justice, Yuksek, Jabberwocky, The Drums for Peugeot, La Roux for Armani, Crystal Fighters for Canal Satellite, and the Chemical Brothers for Air France among others.
For Rémi Babinet, President and co-founder of the BETC network, “Today, an advertising agency must be able to offer more than traditional campaigns: it must also become a producer and media, able to create and gather an audience. It is a central axis BETC development in the coming years.” This collaboration reflects a shared desire to reinvent the models in the music industry.
BETC POP, the lifestyle agency and media founded by Fabrice Brovelli, Christophe Caurret and Isabelle Tardieu, devotes its energy to the discovery of tomorrow’s talents: artist managers (Yuksek, Agoria, Naive New Beaters), publishers (Amadou & Mariam, The Shoes …), label managers, event and concert organizers (founders of the PANIK parties around the world), music video directors, DJs, music supervisors for film, and artists in their own right, the members of the BETC POP team have genuine expertise in managing artists’ careers.
29 06 15
Cannes Lions 2015
The 2015 Cannes Lions Festival has just come to an end and after a great week we are delighted to announce that we have come back with 7 Lions: 3 Gold, 1 Silver and 3 Bronze. Here is a full list of the awards we brought home:
Gold: The Canal+ campaign “The Interactive Form” in the Direct: Acquisitions, Use of Digital Marketing, and Customer Journey categories.
Silver: The Canal+ campaign “Unicorns” in the Film: Publications & Media category.
Bronze: The Canalsat campaign “The Battle” in the Film Craft: Sound Design category; the D&AD campaign “The Ad Filter” in the Cyber: Web Service/App category; and the Canal+ campaign “Being the Bear” in the Direct: Publications & Media category.
[Photo: Philippe Miran]
09 06 15
Bao Tu-Ngoc joins BETC
A graduate of Epitech Paris, Bao Tu-Ngoc began his career in 2003 as a Systems Programmer, then Lead Programmer R&D at Ovanet where he developed innovative “real-time” tools serving telecommunications operators.
In 2006, he joined Wengo as the Systems & Network Director to work on the launch of WengoPhone NG and NeufTalk. In 2012, Bao left the start-up ecosystem and joined Fred & Farid Paris where he managed the Digital Production Department, working on digital projects and activations of all the agency’s brands (Martini, Société Générale, Audi, Carambar, etc.).
Today Bao is joining BETC as the Head of Digital & Integrated Production. In charge of finding production solutions to all the agency’s innovative campaigns, he will work closely with BETC and BETC Digital’s creative teams.
09 04 15
A new generation at BETC
One year in advance of the move to Pantin, BETC is moving towards more digital innovation and new technology, entertainment, pop culture, and international development.
To further accelerate this transformation, the agency is proud to announce the appointment of a new generation of talent that is engaging with this major project: François Brogi, Tiphaine du Plessis, Nathalie Jacquier and Christophe Neyret have been appointed Executive Vice Presidents of BETC Paris. After working for major agencies, all four have been at BETC Paris for several years, working for major clients such as the Canal+ Group, Danone, FDJ or Air France.
16 01 15
20 years of BETC
For BETC’s 20th anniversary we decided to celebrate around the theme of the film premiere with all the glitz and glamour of a red carpet event and a film screening of the best behind-the-scenes moments of the agency’s life over the past twenty years. Here are some of the best moments of the night and proof that at BETC our people are most definitely not lacking in imagination.
17 11 14
The BETC rooftop in the 10th arrondissement of Paris was recently used for a dance performance by the choreographer Tarek Aitmeddour. Entitled “Résister” (Resist) the choreography is a cohesion between man and woman where individuality fits within the group. As Aitmeddour explains, “the use of a volatile style exacerbates the supreme desire for freedom and emancipation.” Check out a video of the performance shot by Thomas Douineau and Philippe Monpontet and edited by Lola Teyssedou.
30 10 14
Stefano de Luigi exhibition at BETC
For the Mois de la Photo 2014, BETC is hosting an exhibition in its Passage du Désir space by the Italian photographer Stefano de Luigi, a member of the agency VII. The exhibition, curated by Laura Serani, is a photographic journey in the footsteps of Ulysses.
From October 31 to Sunday, November 16, every day except Tuesday, from 13h to 20h. BETC / Passage du Désir – 85/87 rue du Faubourg Saint-Martin, 75010 Paris.
24 09 14
New Director of Integrated Creation
We are delighted to welcome Jasmine Loignon to BETC as the new Director of Integrated Creation since July 2014. Here is an overview of her background.
2003 : Creative Director at Moment.
2004–7 : Artistic Director and Freelance Designer in New York for Vice, Nylon and Jane Magazine.
2007 : Associate Creative Director at Sid Lee in Montreal, where she worked on the award-winning “House Party” campaign for adidas Originals.
2010 : Arrived at Mother London where she focused mainly on the “Move to the Beat” campaign for Coca-Cola Olympics.
2011–14 : Jasmine worked for Sid Lee in Amsterdam, where she won the international Absolut account. Her other accounts included Adidas Womens, Nivea and Red Bull.