11 07 14
Another new team at BETC
For the second time this wekk we are delighted to announce the arrvial of a new team at BETC: Chrystel Jung and Nathan Brunstein who met at LISAA in Strasbourg in 2007 and then studied together. At JWT, Chrystel worked on Reporters sans Frontières, Kit Kat, Nokia, Wilkinson, and Crunch for who she did the campaign : « Crunch sort Norman de sa chambre » which won Brand content awards (Grand Prix Stratégies, Silver Effie…). At Publicis, Nathan worked on BNP Paribas, Heineken, Orange, Renault, AXA and RATP. He also participated in the Best Yet awards in 2012 and won the PQR 66 prize. He then joined Chrystel at JWT in January 2013. Chrystel and Nathan will be working with Olivier Apers, Creative Director at BETC, to develop integrated campaigns and activations for the agency’s clients.
10 07 14
New senior team at BETC
We are delighted to be welcoming a new senior team at BETC: Stéphanie Thomasson and Marc Platet. Stéphanie Thomasson, Artistic Director, worked at TBWA on Playstation, GMF, McDonald’s, Nissan, Aides and Amnesty International for which she received 1 Gold Lion with the film “Signatures”. She then worked at Leo Burnett on Charal, Fiat, Jeep and the Mimi Foundation for which the integrated campaign “If only for a second” has just won 1 D&AD and 9 Lions in Cannes (1 Gold and 8 Silver). Marc Platet, Copywriter, worked at TBWA on BMW, Mini, Absolut Vodka and Martell then at McCann on Nespresso, INPES, Mastercard, Na! and Terre d’Asile. They will be working with Manoëlle Van Der Vaeren, Creative Director at BETC.
27 06 14
Exciting times for BETC Luxe
BETC Luxe has seen a great start to the year with 3 new clients: Gant, Piaget and Jil Sander fragrances. The agency, which will celebrate its 10th anniversary next year, has expanded its teams to match this expansion. André Mazal has joined BETC Luxe as Director of Strategic Planning and Brune Buonomano has taken on the position of Deputy Managing Director. She will play a key role, assisting Claus Lindorff, Founder and Managing Director of BETC Luxe, and Safia Bouyahia, Creative Director, in the running of the overall team of 35 people. Exciting times ahead for BETC Luxe!
12 06 14
World Cup Fever
World Cup fever has taken over the BETC offices in Paris, London and São Paulo as the tournament is about to kick off. But we didn’t realize that it would go quite this far!
06 03 14
BETC at SXSW
We will be back again at South by Southwest (SXSW) in Austin this year with the BETC Startup Lab, the first official French presence at the festival. With the Startup Lab, we are going to be contributing throughout the festival with a series of Speed Branding Sessions and a talk on the importance of the brand in the genesis of a startup.
BETC has also developed the entire branding identity of the event, #FrenchtechSXSW, as well as digital and social media initiatives with a digital ecosystem for two spaces at the festival: The French Tech Pavilion and the French Tech Club. Based on the tagline “A Taste of French Tech”, BETC is creating a series of teaser films (you can see the first one below). You can also follow the French tech invasion on twitter with the #tweetcellar hashtag, so you can improve your tweets just like a fine wine.
20 02 14
A great start for Graffiti General
Only two months after its launch, the Graffiti General website has already had over 80,000 visitors who have experienced the real-time interactive 3D tour of the 20,000 m2 Magasins Généraux building in Pantin, on the outskirts of Paris. Visitors from all over the world have explored the site’s different technological opportunities, inventing new uses every day: over 50,000 digital graffitis, signatures, artworks, requests for internships and expressions of appreciation have been left on the site and we have included a few examples in this post. The site has also been receiving awards including the coveted Google Chrome Experiment label that identifies and tests the latest open-source technologies such as HTML5, WebGL and Canvas. Graffiti General is an ongoing adventure that will continue to evolve in the coming months so watch this space graffitigeneral.com!
05 02 14
BETC Sao Paulo
Erh Ray, Rémi Babinet and Gal Barradas
Rémi Babinet, Founder and Creative Director of BETC, has just announced the launch of BETC Sao Paulo in Brazil with the appointments of Erh Ray and Gal Barradas as co-CEOs of the new agency. Erh Ray is one of Brazil’s most awarded creative directors and a proven agency leader and Gal Barradas is one of Brazil’s leading media personalities with exceptional agency management and digital credentials. Our ambition for BETC Sao Paulo is to build a ‘local powerhouse’ agency that is powerful both locally and globally.
16 01 14
The Very BETC of 2014
These days, everyone claims to know the best fishmonger or the best clothing store in the neighborhood, in Paris, in France, or in the world. So we thought we would get everyone on the same page by making the best guide. 113 of our people have written 113 articles featuring the best in 113 categories. For 2014 BETC wishes you all the best.
14 01 14
BETC Christmas Party
To fight off the January blues, here’s a little Gatsby-themed Christmas spirit from the BETC Christmas Party.
17 12 13
Graffiti Général has arrived
An iconic edifice of industrial Paris, the Magasins Généraux is a 20,000 m2 derelict building on the Ourcq Canal just north east of the city. Abandoned in 2004, it since became a playground for graffiti artists from around the world. Now it is about to undergo a fresh transformation as from 2016 it will accommodate the headquarters of BETC. Because of the building’s history, architecture and its unique second spray-painted skin, it would have been unthinkable to begin renovating the site before preserving as much of this heritage as possible and sharing it with the public.
As we are set to begin reconstruction, we are launching an innovative, daring and perhaps slightly crazy project: Graffiti Général. Conceived by BETC Digital, Graffiti Général offers a real-time 3D tour of the building and its many artistic works, the largest surface area ever modelled by WebGL, a unique technology that allows the creation of 3D experiences in real time via a simple web browser. Virtual visitors can also discover around forty graffs in detail, with insights into their creation in the words of the artists. In addition, to reflect the constantly changing nature of street art, the project allows anyone to add their own graffiti to the building online so that the living history of the building can continue to evolve. Explore the Magasins Généraux and add your mark to this temple of graffiti at graffitigeneral.com