24 05 16
BETC network in 2016: one company accelerating in three cities
BETC is excited to share the first steps in the acceleration of the BETC network, across Paris, London and Sao Paulo.
2015 saw the network grow to almost 1000 people and an increase in organic revenue of 8%. 2016 is bringing further talent and business growth for the three offices, with leading global brands such as Peugeot, Evian, Canal+, Lacoste and Air France.
September will see the inauguration of BETC’s new headquarters Les Magasins Généraux – a 20,000m² former flour and grain warehouse – situated in Greater Paris. The building presents a diverse cultural ecosystem, housing BETC Paris’ 900 staff, creative partners and a dedicated creative space open to the public. The move to Les Magasins Généraux heralds a new era of international creative growth, production and innovation for the agency and for Greater Paris.
BETC will be at the heart of Europe’s largest urban development scheme with the construction of Grand Paris Express – a new, enlarged metro system – of which Rémi Babinet has been named President of the Cultural Funding Board.
BETC Sao Paulo has gone from strength to strength since the office opened its doors in 2014, growing from 9 to 65 people in less than two years, and winning the Peugeot Brazil account at the end of 2015. Erh Ray and Gal Barradas, the partners and Co-CEOs of BETC Sao Paulo, were last month promoted to Co-CEOs of Havas Creative Group Brazil, and will be leading all Havas creative agencies in Brazil, alongside their BETC roles. Ray and Barradas’ joint success was also recognised by the Brazilian Advertising Association, who named them the best Advertising Agency Managers of 2016. The addition of Peugeot should see the agency’s revenue double in size this year.
BETC London has also grown its client roster with wins including Kado and Cote D’Or, works on the global strategy of Scholl which sees the office looking at double-digit growth for 2016. The new business wins, along with existing account growth on Cow & Gate and Air France, means that BETC London is also expanding its talent roster, with the addition of Business Director Ildut Loarer (AMV BBDO) and Business Director Daniele Manasseh (BETC Paris), alongside Planning Director Olly Markeson (The Minimart, BMB) and Senior Planner Caroline Baron (Leo Burnett). The London office is currently looking for new CEO to partner with ECD Rosie Bardales following Andrew Stirk’s departure for Facebook HQ in San Francisco.
“2016 is a very exciting year for BETC. Paris, London and Sao Paulo are working closer than ever before. Significant investment from the teams across all the offices has allowed BETC to accelerate and realise our ambition of one agency, rooted in three incredible international cities,” say Rémi Babinet, Chairman of BETC.
“On top of that, BETC is at the heart of an extraordinary adventure which is that of the metamorphosis of one the world’s most creative cities – Paris. The Grand Paris Express metro will power a transformation of the like never seen since the 19th century – giving Paris a greater scale with a new dynamic flow. With this project, and Les Magasins Généraux, BETC will be one of the key contributors to the emergence of a ‘post-peripherique’ culture for the city, helping to build the narrative of the new, Greater Paris.”
09 05 16
Forbes selects Rémi Babinet amongst the 10 Greatest Creative Directors Ever
This weekend we were proud and happy to discover that Forbes Magazine has selected BETC’s founder Rémi Babinet as one of the world’s 10 greatest Creative Directors of all time, next to legends like Bernbach & Ogilvy!
Read the full list right here
02 05 16
Bertille Toledano & Olivier Apers on Cannes Lions 2016 juries
BETC is proud to have Bertille Toledano, President of BETC Paris, jury of the Creative Effectiveness category and Olivier Apers, Executive Creative Director, jury for Promo & Activation category !
24 03 16
First signature for POP Records
BETC POP is a lab-agency within BETC, entirely dedicated to pop culture. It works with talent scouting and content creation, at the crossroads of business and entertainment. In September BETC POP teamed up with Polydor, Universal Music’s legendary label to create POP Records. The collaboration is a demonstration of their wish to challenge the traditional models of the music industry.
Now POP Records announces its first signature to the label, POSTAAL.
POSTAAL are an anglo-french duo who create soulful and passionate electro-pop. They have a strong affiliation with hot French dance crew The Shoes with whom they collaborated on the hit «Give It Away» also featuring on the latest album of the Reims based band. Contrary to the latter’s boisterous, high-octane approach, however, POSTAAL take a more low-key, impassioned route with their sound.
Their first tracks have allowed the duo to get noticed by festivals such as the Transmusicales (Rennes) as well as French and international medias : from the waves of Radio Nova to US websites Noisey, Fader, Pigeon and Planes, Hypetrak through French Delicieuse Musique, Clique and Trax.
The band will play at The Great Escape festival in Brighton in May, and are working on an EP to be released this summer.
« I’m very pleased that POP Records, BETC’s first record label, has signed POSTAAL. Their sound is abrupt yet sensitive and the songs are both fierce and poetic. The perfect alchemy for a first signature »
REMI BABINET, FOUNDER AND EXECUTIVE CREATIVE DIRECTOR OF BETC
« Universal Music and BETC’s teams have been collaborating for years in a constructive and vertuous relationship. I am thrilled that it is now materialized through POP RECORDS’ first signature, as part of its partnership with the label Polydor, with POSTAAL’s ambitious artistic project. »
OLIVIER NUSSE, CEO OF UNIVERSAL MUSIC FRANCE
04 02 16
BETC selected amongst 2016 Contagious’ Pioneer agencies
We are super proud to be on this list of the best and bravest agencies on the planet by Contagious Magazine. For more details: http://bit.ly/1KTFvKy
05 10 15
Sustainable development report 2015
With only a few weeks left before the COP21 conference on climate change, we are pleased to release our annual Sustainable Development Report for 2015. We continue to work towards more responsible advertising by becoming the first agency to achieve EcoVadis’s “Gold standard” and to reach the “advanced level” of the UN Global Compact. These distinctions are explained by the voluntarism of BETC: we have benefited from the equality label since 2005 and have implemented a comprehensive approach to sustainable development since 2008. Our approach to sustainability relates to our internal practices as well as to our audio-visual productions and our work with brands.
Internally, through a number of different actions that are detailed in our annual report, CO2 emissions fell by 15% in 7 years and at the same time, the number of jobs increased by 11%. Our forthcoming move to the Magasins généraux in Pantin is a unique opportunity to further reduce our environmental impacts and improve our social, societal, economic and cultural impacts.
For more information about our actions and our actions, download our 2015 Sustainable Development Report (in French) and follow our sustainability Twitter account @SUSTAINABLEBETC.
05 10 15
Alasdhair Macgregor Hastie joins BETC
We are delighted to welcome Alasdhair Macgregor Hastie to BETC as Director of International Creation. After studying history in London, this Italian-Scot moved to Italy, starting in Milan at Ogilvy & Mather and Bozell, then moving to McCann-Erickson (Italy, Brussels and Detroit), with a stint at Delvico Bates Spain, and then remaining at Publicis for 7 years, under the lead of Dave Droga. He then went TBWA in Paris in 2013 and became Chief Creative Officer at Being. His client experience includes Fiat, Chrysler, Seat, General Motors, Nissan, P&G, Bayer, Pfizer, Nestle, Uniilever, and Coca-Cola among others.
25 09 15
BETC and Polydor create POP Records
BETC POP, our team dedicated to pop culture, has teamed up with Universal Music‘s legendary label, Polydor, to create POP Records, the first record label by an advertising agency. We have a longstanding commitment with record labels in contributing to the emergence of new artists through cutting edge advertising: Disclosure for Lacoste, Thomas Azier for Yves Saint Laurent Beauté, Justice, Yuksek, Jabberwocky, The Drums for Peugeot, La Roux for Armani, Crystal Fighters for Canal Satellite, and the Chemical Brothers for Air France among others.
For Rémi Babinet, President and co-founder of the BETC network, “Today, an advertising agency must be able to offer more than traditional campaigns: it must also become a producer and media, able to create and gather an audience. It is a central axis BETC development in the coming years.” This collaboration reflects a shared desire to reinvent the models in the music industry.
BETC POP, the lifestyle agency and media founded by Fabrice Brovelli, Christophe Caurret and Isabelle Tardieu, devotes its energy to the discovery of tomorrow’s talents: artist managers (Yuksek, Agoria, Naive New Beaters), publishers (Amadou & Mariam, The Shoes …), label managers, event and concert organizers (founders of the PANIK parties around the world), music video directors, DJs, music supervisors for film, and artists in their own right, the members of the BETC POP team have genuine expertise in managing artists’ careers.
29 06 15
Cannes Lions 2015
The 2015 Cannes Lions Festival has just come to an end and after a great week we are delighted to announce that we have come back with 7 Lions: 3 Gold, 1 Silver and 3 Bronze. Here is a full list of the awards we brought home:
Gold: The Canal+ campaign “The Interactive Form” in the Direct: Acquisitions, Use of Digital Marketing, and Customer Journey categories.
Silver: The Canal+ campaign “Unicorns” in the Film: Publications & Media category.
Bronze: The Canalsat campaign “The Battle” in the Film Craft: Sound Design category; the D&AD campaign “The Ad Filter” in the Cyber: Web Service/App category; and the Canal+ campaign “Being the Bear” in the Direct: Publications & Media category.
[Photo: Philippe Miran]
09 06 15
Bao Tu-Ngoc joins BETC
A graduate of Epitech Paris, Bao Tu-Ngoc began his career in 2003 as a Systems Programmer, then Lead Programmer R&D at Ovanet where he developed innovative “real-time” tools serving telecommunications operators.
In 2006, he joined Wengo as the Systems & Network Director to work on the launch of WengoPhone NG and NeufTalk. In 2012, Bao left the start-up ecosystem and joined Fred & Farid Paris where he managed the Digital Production Department, working on digital projects and activations of all the agency’s brands (Martini, Société Générale, Audi, Carambar, etc.).
Today Bao is joining BETC as the Head of Digital & Integrated Production. In charge of finding production solutions to all the agency’s innovative campaigns, he will work closely with BETC and BETC Digital’s creative teams.