17 11 14
The BETC rooftop in the 10th arrondissement of Paris was recently used for a dance performance by the choreographer Tarek Aitmeddour. Entitled “Résister” (Resist) the choreography is a cohesion between man and woman where individuality fits within the group. As Aitmeddour explains, “the use of a volatile style exacerbates the supreme desire for freedom and emancipation.” Check out a video of the performance shot by Thomas Douineau and Philippe Monpontet and edited by Lola Teyssedou.
30 10 14
Stefano de Luigi exhibition at BETC
For the Mois de la Photo 2014, BETC is hosting an exhibition in its Passage du Désir space by the Italian photographer Stefano de Luigi, a member of the agency VII. The exhibition, curated by Laura Serani, is a photographic journey in the footsteps of Ulysses.
From October 31 to Sunday, November 16, every day except Tuesday, from 13h to 20h. BETC / Passage du Désir – 85/87 rue du Faubourg Saint-Martin, 75010 Paris.
24 09 14
New Director of Integrated Creation
We are delighted to welcome Jasmine Loignon to BETC as the new Director of Integrated Creation since July 2014. Here is an overview of her background.
2003 : Creative Director at Moment.
2004–7 : Artistic Director and Freelance Designer in New York for Vice, Nylon and Jane Magazine.
2007 : Associate Creative Director at Sid Lee in Montreal, where she worked on the award-winning “House Party” campaign for adidas Originals.
2010 : Arrived at Mother London where she focused mainly on the “Move to the Beat” campaign for Coca-Cola Olympics.
2011–14 : Jasmine worked for Sid Lee in Amsterdam, where she won the international Absolut account. Her other accounts included Adidas Womens, Nivea and Red Bull.
02 09 14
Today’s best campaigns
Adweek have just done a feature on the agencies making today’s best campaigns around the world and BETC was chosen as one of their picks for our work on campaigns like Baby & Me for Evian. See the full list of agencies on the Adweek website.
11 07 14
Another new team at BETC
For the second time this wekk we are delighted to announce the arrvial of a new team at BETC: Chrystel Jung and Nathan Brunstein who met at LISAA in Strasbourg in 2007 and then studied together. At JWT, Chrystel worked on Reporters sans Frontières, Kit Kat, Nokia, Wilkinson, and Crunch for who she did the campaign : « Crunch sort Norman de sa chambre » which won Brand content awards (Grand Prix Stratégies, Silver Effie…). At Publicis, Nathan worked on BNP Paribas, Heineken, Orange, Renault, AXA and RATP. He also participated in the Best Yet awards in 2012 and won the PQR 66 prize. He then joined Chrystel at JWT in January 2013. Chrystel and Nathan will be working with Olivier Apers, Creative Director at BETC, to develop integrated campaigns and activations for the agency’s clients.
10 07 14
New senior team at BETC
We are delighted to be welcoming a new senior team at BETC: Stéphanie Thomasson and Marc Platet. Stéphanie Thomasson, Artistic Director, worked at TBWA on Playstation, GMF, McDonald’s, Nissan, Aides and Amnesty International for which she received 1 Gold Lion with the film “Signatures”. She then worked at Leo Burnett on Charal, Fiat, Jeep and the Mimi Foundation for which the integrated campaign “If only for a second” has just won 1 D&AD and 9 Lions in Cannes (1 Gold and 8 Silver). Marc Platet, Copywriter, worked at TBWA on BMW, Mini, Absolut Vodka and Martell then at McCann on Nespresso, INPES, Mastercard, Na! and Terre d’Asile. They will be working with Manoëlle Van Der Vaeren, Creative Director at BETC.
27 06 14
Exciting times for BETC Luxe
BETC Luxe has seen a great start to the year with 3 new clients: Gant, Piaget and Jil Sander fragrances. The agency, which will celebrate its 10th anniversary next year, has expanded its teams to match this expansion. André Mazal has joined BETC Luxe as Director of Strategic Planning and Brune Buonomano has taken on the position of Deputy Managing Director. She will play a key role, assisting Claus Lindorff, Founder and Managing Director of BETC Luxe, and Safia Bouyahia, Creative Director, in the running of the overall team of 35 people. Exciting times ahead for BETC Luxe!
12 06 14
World Cup Fever
World Cup fever has taken over the BETC offices in Paris, London and São Paulo as the tournament is about to kick off. But we didn’t realize that it would go quite this far!
06 03 14
BETC at SXSW
We will be back again at South by Southwest (SXSW) in Austin this year with the BETC Startup Lab, the first official French presence at the festival. With the Startup Lab, we are going to be contributing throughout the festival with a series of Speed Branding Sessions and a talk on the importance of the brand in the genesis of a startup.
BETC has also developed the entire branding identity of the event, #FrenchtechSXSW, as well as digital and social media initiatives with a digital ecosystem for two spaces at the festival: The French Tech Pavilion and the French Tech Club. Based on the tagline “A Taste of French Tech”, BETC is creating a series of teaser films (you can see the first one below). You can also follow the French tech invasion on twitter with the #tweetcellar hashtag, so you can improve your tweets just like a fine wine.
20 02 14
A great start for Graffiti General
Only two months after its launch, the Graffiti General website has already had over 80,000 visitors who have experienced the real-time interactive 3D tour of the 20,000 m2 Magasins Généraux building in Pantin, on the outskirts of Paris. Visitors from all over the world have explored the site’s different technological opportunities, inventing new uses every day: over 50,000 digital graffitis, signatures, artworks, requests for internships and expressions of appreciation have been left on the site and we have included a few examples in this post. The site has also been receiving awards including the coveted Google Chrome Experiment label that identifies and tests the latest open-source technologies such as HTML5, WebGL and Canvas. Graffiti General is an ongoing adventure that will continue to evolve in the coming months so watch this space graffitigeneral.com!