Every soccer nation has its own « Clasico » – whether its Real Madrid vs Barcelona, or Manchester United vs Liverpool.
In France, the most epic game is the one between Olympique de Marseille (OM) and Paris Saint Germain, this year on the 7th of February. For over 20 years now, CANAL+ has exclusive rights on the live broadcast.
To promote the broadcast of the cult game, CANAL+ and its agency BETC created a campaign showing a die-hard dedicated OM-fan. However, his job makes it impossible for him to watch a single game. Until one day..
The ad will be broadcast online, and on French TV. It is followed by a social media competition where the winners will be those with the best Clasico knowledge.
Discover Black Opium Nuit Blanche, a unique second screen experience
BETC Luxe & BETC POP present BLACK OPIUM Nuit Blanche by Yves Saint Laurent Beauty
Following the successful launch of the women’s perfume Black Opium, BETC Luxe and BETC Pop are now bringing out « Black Opium Nuit Blanche », a unique second screen experience.
Targeting an audience of women between 15-25 years of age, the second screen technology allows the user to connect 2 devices and join YSL Black Opium muse Edie Campbell in a night out, directed by the young talent Louis de Caunes.
The user goes on to the website http://www.yslblackopium.com/, and connects hers or his smartphone with the computer. Once connected, the users phone becomes that of Edie Campbell and we’re brought along for an intense night out in a city that never sleeps.
The experience is set to the energetic tune »Who Wants It » by KCPK.
Decathlon celebrates 40 years of innovative sports equipment
The French sport retailer Decathlon turns 40 this year. What some might not know is that they since 40 years also are a leading innovator of sporting equipment and behind classic objects such as the portable basketball hoop by Kipsta, the snorkelling mask Easybreath by Tribord and a tent by Quechua that assembles in 2 seconds.
The products are used everyday by millions of people and you can’t help but wonder how we did without them. Hang on – what did we do before?
Inspired by Decathlon’s wide range of innovative products, BETC shopper takes us on a little journey in time back to when sweaters lived dangerous lives as football goals and putting up a tent could take even the most experienced camper an hour of cursing.
Following a teasing phase on Decathlon’s facebook page, the film is launched on the 20th of January. Fans are invited to share their own sport related childhood memories.
La Croix (English: “The Cross”) is a daily French general-interest Roman Catholic newspaper, something that comes with a lot of prejudice.
With this campaign, created by BETC Paris, La Croix wants to let people know that the content of the newspaper might not be exactly what people believe.
About La Croix
La Croix (English: The Cross) is a daily French general-interest Roman Catholic newspaper. It is published in Paris and distributed throughout France. It is not explicitly left or right on major political issues and ought not be confused with a religious newspaper—its topics are of general interest: world news, the economy, religion and spirituality, parenting, culture and science.
Without independant reporters, war would just be a nice show
Reporters Without Borders are releasing their 50th photography book promoting the freedom of information, dedicated to photographer Robert Capa. For the occasion, the organisation and its agency BETC created a new film, online from the 13th of January 2016.
The film seeks to raise awareness among the public as well as among publishers, of the urgency to support the profession of the photo reporters who risk their in order to inform us and provide the world with independent images, often different from the ones governments want us to see.
To support those that risk their lives to bring us the truth, go to rsf.org
The cleaning product brand Cillit Bang is launching its first global campaign,“The Mechanic”, created by BETC Paris. Flashdance fans will enjoy the film that introduces a new genre: « Cleantertainment »
If cleaning product campaigns in general tend to look the same, this one will hopefully sweep you off your feet.. In the film, launched on the web and TV, we meet a mechanic who discovers how efficient Cillit Bang’s products are while putting on quite a show.
The ad was directed by Michael Gracey and produced through Partizan. Daniel Cloud Campos is the hero of the film, especially known for being a front dancer on Madonna’s tours.
The intense choreography is set to a BETC Pop edit of the classic Flashdance tune “She’s a Maniac”.
BOUYGUES TELECOM and BETC kick off collaboration with longboard road trip.
Bouygues Telecom, the leading French telecom company, launches a new campaign, created by its agency BETC who won the account earlier this fall. The film introduces not only a new signature but also a new future for the brand.
With the campaign, Bouygues Telecom establishes its new brand strategy. After a time of profound transformation of its offers and the creation of a strategy that places the consumer at heart, there was just one step left: to let people know.
In order to do so, Bouygues proudly presents their new signature: we love technology
Bouygues Telecom positions itself on the forefront of technology and new development. Today, technology is for everyone, and it’s a pleasure. The pleasure of sharing photos, watching videos on the phone, the pleasure of listening to music. To show this, Bouygues Telecom and BETC created a film that celebrates the joys of technology.
Thanks to Bouygues’ outstanding 4G networks, we’re brought along on a connected road trip with the Longboard Girls Crew. From Bagnères-de-Bigorre to Biarritz, the film is a real documentary of the Longboard girls’ way of life – skating, sharing and friendship.
The film is set to Talisco’s « The Keys » and it was directed by the international star of skate films: Ty Evans, who also directed the celebrated film “We are Blood”.
The TV campaign is accompanied by an outdoor and press campaign, a digital visual campaign, cinema, a social media campaign and a mobile pre-roll produced in 360° to create an immersive experience at the heart of the Longboard Girls Crew.
Feel like travelling? BETC Digital is very proud to introduce the new LOUIS VUITTON CITY GUIDE application, the digital twin of the most famous city guide out there.
This one of a kind city guide covers 25 cities from all around the world with an unrivalled selection of 12,000 addresses. Since adventure might be around any corner, Louis Vuitton has mixed tried-and-trued favourites with new places and traditional sites with offbeat ones, as long as they express the soul of each city. The best of each metropolis is now within your reach: the most beautiful hotels, the finest chocolate shops, lively neighbourhood bistros, iconic luxury houses, design galleries, hidden museums and much more.
From Arts to Essentials, to walking tours and gourmet rendez-vous, discover the inner life of 25 cities that never sleep in the palm of your hand: Bangkok • Beijing • Berlin • Cape Town • Chicago • Hong Kong • Istanbul • London • Los Angeles • Mexico City • Miami • Milan • Moscow • New York • Paris • Prague • Rio de Janeiro • Rome • São Paulo • Seoul • Shanghai • Singapore • Sydney • Tokyo • Venice
Crafted by the beautiful minds of BETC Digital, based on the City Guides by BETC Content, this app is fast, intuitive (shouts out to Big Boss Studio) and will truly get you to make the best of every destination.
Petit Bateau is back with a new international campaign, “The Mini Factory”, that pays homage to what made the brand’s success: the quality of its products, combined with a strong knowledge and affection for children and their personalities; creative, free and full of energy.
The international brand film, created by BETC, is the first since 2010 and launches a new signature for Petit Bateau: « For Serious Kids »
Petit Bateau invites us into a dreamt up factory, straight out of a kid’s imagination, where we follow a tiny quality controller around his incredible, secret factory where the Petit Bateau clothes are made and tested according to a somewhat different procedure.. A boxing-glove-drum beats up a tank-top, a steam engine train knocks over pots of chocolate on white tshirts, the cupcake-canon fires cakes on tops and a typewriter becomes a loom in Petit Bateau’s dream factory.
All set to Herbie Hancock’s cult hit Rockit, here in a punchy interpretation by Feadz, the renowned DJ from Ed Banger records. The canny mix of electro and rap, along with irregular beats and sharp scratches celebrates kids and their originality.
The film was directed by American director Patrick Daughters, also behind music videos for The Yeah Yeah Yeah’s, Bright Eyes, Kings of Leon, Mika, to mention a few.
Rémi Babinet, President and Executive Creative Director, BETC, says:
« The ways brands tend to represent kids are often very uniform: either they’re portrayed as fashion victims or as too “perfect” and well behaved. Petit Bateau knows that the kids that parents dream of are in reality far from perfect: it’s kids who let their imagination run free, who break the rules and shape themselves beyond norms. »
The Mini Factory is a colourful and fantastic film that shows just to what extent Petit Bateau makes clothes adapted to the creative and dynamic lives of kids.